The Hipp family has passed down their love of nature and of their craft from generation to generation. Their forebears made beeswax candles and fine honey gingerbread. At the end of the 19th century, Joseph Hipp, a confectioner in Pfaffenhofen, had an idea that was revolutionary for the time: when his wife had problems nursing their twins, he used hand crushed rusks and milk to make the first baby cereal. News of his success spread, and the yellow and black packages of J. HiPP’s Rusk Flour became an established brand, laying the foundations for the family company. As the popularity of the flour grew, son Georg sold the product from door to door in Munich, until his parents’ premises grew too small and he founded his own company in 1932.

After the death of Georg Hipp his 29-year-old son Claus took over the management of the company, increasingly broadening his father’s ecological ideas.

While the organic pioneer then had to travel from farm to farm to win farmers over to his vision, HiPP today works with a network of over 6,000 contract farmers and is one of the largest processors of organically produced raw materials. Under the management of the three brothers Claus, Georg and Paulus Hipp, HiPP baby foods grew into one of Germany’s most popular brands and a symbol of entrepreneurial operations in line with ecological, economic and social sustainability. “The best from nature. The best for nature.” became the benchmark against which the growth of the family company and its product range were permanently measured.